The First Chapter Unfolds: Reflections on the Launch of Forbes Estate
There’s a quiet thrill that comes with being the first to cross a threshold and see promise where others see potential. That’s the rare privilege now unfolding at Forbes Estate: a chance to shape the early rhythm of a community that’s just beginning to breathe.
Where Vision Meets Groundbreaking Moments
When Smiths Property Group and Shelley Residential stood side-by-side and swung open the gates of Forbes Estate last month, it wasn’t merely a launch, it was a glimpse into the future. The air was filled with optimism: soft light filtering through the treetops of St Helier, the scent of freshly cut grass, sizzling burgers, and the sound of crisp craft beers on tap, all underscored by the beat of a live East Coast Radio Top 40 broadcast with J’Sbu and Carmen Reddy.
An Atmosphere Alive with Anticipation
Guests wandered through newly completed homes, sunlight glinting off bold industrial façades, and conversations lingered on the sense of possibility. It wasn’t a crowded event, but Forbes Estate isn’t for the crowd. It’s for those who value discovery over spectacle, those who see value before validation.
A Defining Moment for the Upper Highway Market
The launch of Forbes Estate marked more than just the beginning of a development, it was a milestone for the Upper Highway property market. The enthusiasm from buyers, and the immediate interest in available homes signalled growing confidence in the region’s next chapter of residential growth. It was proof that boutique estate living, thoughtfully scaled, design-driven, and community-minded, is not only desirable, but defining the future of property in the area.
Designed for the Future
Reflecting on the development, Gary Richardson, director of GMR Developments, says: “Every aspect of Forbes Estate was conceived with endurance in mind. From the industrial-inspired architecture to the practical yet refined interiors, each home balances bold design with warmth and ease of living.” Open-plan layouts, seamless transitions, and private courtyards invite moments of calm while celebrating modern, grounded design. It’s contemporary living with lasting integrity.
For Those Who Lead, Not Follow
Forbes Estate attracts visionaries, buyers who invest not only in property, but in legacy. The first residents will set the tone, shaping the culture and spirit of the community as it grows. They’ll enjoy launch pricing, prime positioning, and the rare chance to influence a development still taking form. One prospective buyer even requested written confirmation that, if he becomes the first registered owner, he would serve as chairman of the body corporate - a true reflection of the leadership mindset Forbes Estate inspires.
The Power of Beginning
To be among the first is to take part in something still being written. Reflecting on the launch, Josh Buitendach, co-founder of Shelley Residential, remarks, “The homes are ready, the foundation is set, and the invitation is open to those who can imagine quiet spaces alive with light, laughter, and life.”
It was a day of flavour, sound, and celebration, but beneath the laughter ran a deeper current. Forbes Estate’s unveiling marked not just a launch, but a shift - a bold statement for boutique estate living in the Upper Highway. The excitement was tangible, the momentum unmistakable, and for those attuned to opportunity, the first wave is already rising.
We believe there’s something remarkable about beginnings, about owning a piece of a story before it’s complete. Forbes Estate is where ownership meets authorship. Book your private estate tour and discover where your new story could begin.